ROCKETBUSTER BOOTS N-COWBOY-PEDIA
Back in 1992, photographer and boot-maker Marty Snortum handed me several photographs of boots showcased on tombstones of the dead at El Paso’s Concordia Cemetery. He asked me to come up with a color catalogue that would help him build an identity that was playful and original like his boot designs.
I conceived of the N-cowboy-pedia which would make the catalogue not only something that would showcase his boots and photography, but would make a fascinating way to introduce people to cowboy slang and it's origins. I've always been a fan of slang, in fact I used to obsessively pore over dictionaries for slang and colloquial words to COLLECT. Yes, I collected slang in notebooks. I'd go to the library and spend hours collecting slang words before the Urban Dictionary was ever thought of. Language as creativity.
The 50s were what the doctor ordered when it came to devising a visual language for the catalogue and the Rocketbuster “look”. I created 3 western vignettes to repeat across the page spreads. I also made these 50s graphics for the covers and inside covers by copying, coloring and collaging...then scanning them professionally.
This was all done on a Mac SE, a B+W computer with an 8-inch screen and pathetic resolution. Times were hard in the early 90s...
See the Jud Burges design for Rocketbuster Boots Trading Cards